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Helping organisations achieve commercial growth by
developing people, building partnerships and creating experiences
that customers remember.

People • Partnerships • Experiences Growth

Helping Founder-Led Businesses Grow Through People, Partnerships & Experiences
Helping organisations grow by aligning commercial strategy, customer experience, leadership and storytelling
creating stronger businesses, more engaged teams and more loyal customers.
Working alongside ambitious business owners to uncover opportunities for growth, strengthen teams, create memorable customer experiences 
and build businesses people return to and recommend. 
Whether you run a farm shop, artisan food business, country house, visitor attraction, independent retailer, hospitality venue 
or experience-led business, sustainable growth comes from more than great products or clever marketing. 
It comes from aligning your people, your partnerships and your customer experience around a clear commercial vision. 
My role isn’t simply to identify opportunities, it’s to help you turn them into practical action that delivers measurable results.

Helping Good Businesses Become Great Businesses 
 Every successful business reaches a point where an outside perspective can unlock new opportunities.  
Sometimes it’s improving the customer journey.  
Sometimes it’s developing your team.  
Sometimes it’s strengthening your brand story.  
Sometimes it’s spotting commercial opportunities hiding in plain sight.  
The businesses that grow most successfully don’t treat these as separate challenges. 
They understand that commercial success is created when leadership, people, customer experience and brand all work together.  
Small improvements made consistently can increase customer loyalty, improve team engagement, encourage repeat business 
and create advocates who become your most valuable form of marketing.

Founder Stories That Build Trust 
Every founder has a story.  
The most successful businesses don’t just sell products or services
they help customers understand who they are, why they exist and what they stand for.  
Founder Stories combine documentary-style interviews with strategic business insight, 
creating authentic video content that strengthens your brand, 
builds trust with customers 
and helps your team reconnect with the purpose behind the business.  
Because when people connect with the story behind your business, 
they don’t simply become customers.  
They become supporters, advocates and ambassadors.


Start with a complimentary Experience Review .
Curious what your customers really experience?  
This complimentary 10-minute review highlights simple opportunities to strengthen your customer journey and
identifies improvements that could increase customer loyalty, recommendations and revenue.  
Book Your Free Review

MISSION
"My mission is to help founder-led businesses become places that people love to visit, love to work in and love to recommend.  I believe lasting commercial success comes when people, partnerships and customer experiences all work together.  Every business has opportunities waiting to be uncovered. Sometimes it’s a stronger team. Sometimes it’s a better customer journey. Sometimes it’s a founder story that creates deeper connections. Often it’s simply seeing the business through fresh eyes and having the confidence to make meaningful improvements.  I work alongside owners and leadership teams to turn those opportunities into practical action—creating stronger businesses, more engaged people and experiences that customers remember long after they’ve gone home.  Because it’s often the smallest details—a genuine welcome, a thoughtful gesture or a conversation that makes someone feel they truly matter—that become the stories people tell afterwards"
Tina Jesson: Commercial Growth Partner | Founder Story Producer | Presenter
Built by a founder, for founders. Practical advice grounded in real business experience—not just theory.

Ways to Work with Tina

Business Growth Review

A fresh perspective on your business.
 
Every successful business reaches a point where an outside perspective can uncover opportunities that are easy to miss from the inside. Together we’ll review your business, customer journey, team, brand and commercial opportunities, identifying practical improvements that can strengthen performance and support sustainable growth. Ideal for: Business owners looking for clarity, fresh ideas and a strategic roadmap.

Learn more

Commercial Growth Partner

Working alongside you to create lasting change.
If you’re ready to move beyond ideas into action, I’ll work alongside you and your team to improve customer experience, strengthen leadership, develop partnerships and implement practical strategies that help your business grow—without losing what makes it unique.
Ideal for: Founder-led businesses ready for their next stage of growth.

Explore Parnership

Business Growth Accelerator

Build trust by telling the story behind your business. 
 People connect with people. Through documentary-style interviews and professional video storytelling, we’ll capture the passion, purpose and personality behind your business, creating authentic content that strengthens your brand, engages customers and gives your team something to be proud of.

Explore the Accelerator

 "Tina worked with the Redrow Marketing Team to create an experiencial service for our clients which improved our bottom line significantly." 

Simon Bennett
Marketing Director, Redrow Homes

 "Tina worked with the event production team to create 4 room sets, an interactive consultancy area and worked with vendors to help us produce an interactive feature and sell more tickets." 

BBC Good Homes Show
Event Production Team

 "I am so charged up and better able to focus with your advice & coaching. Thank you for making the VIP area of Wellbeing Fest Event such as success - we'll be doing it again next year"

Karmen Fink
Founder, Wellbeing Fest


Join The Xperience Academy


because
YOU DESERVE MORE
more clients, more sales, more impact, more money, more security
and MORE FUN!


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