I have some truths to share with you about becoming the business owner you always dreamed of, in case that’s where you’re headed or you’re curious...
I have some truths to share with you about becoming the business owner you always dreamed of, in case that’s where you’re headed or you’re curious about what it actually takes to get there.
The topic is marketing, specifically, the kind of marketer you need to become to get there.
There is no way around it. You cannot fully abdicate the marketing of your business, no matter how hard you try. It is a necessary part of owning a business. We have to learn to do it. Without it, we have no business or we end up settling for so much less. We don’t make the money we need. We get into overwhelme and that takes its toll on your health, your family and your freedom.
But how much marketing do you need to do?
Well, if you want to add that extra zero to your revenue, it’s going to require a large increase in your number of clients and customers. To 10x your business revenues, you must increase your marketing (as well your referrals and everything that has to do with lead generation activities) by 2X, 5X or 10X – depending on how many clients you want to attract and how much money you want your business to generate.
So, to increase your revenues significantly, you must increase your marketing activities and your marketing frequency proportionately.
I know that seems like a ton of work for someone who’s already pretty much maxed out and likely overwhelmed (this is what happens, before you make a commitment to truly focus on the things that bring in the revenue.)
But before this, we should address that many business owners cringe at the idea of marketing or of being seen as a marketer.
In fact many of the women business owners I come across would say they HATE marketing and never want to do it themselves. Or can’t do it. Or when they do it doesn’t work. Or they abdicate responsibility altogether and never allow their business to grow because they say they have more than they can handle because they believe they have to do all the delivery part themselves. (AND, you have resistance about hiring help because you think you can’t afford it!)
Does that resonate with you at all? Do you have negative beliefs around marketing and marketers that are creating resistance in your own marketing efforts?
If so, you’re not alone. That said, we do need to shift these beliefs and upgrade your mindset around all things marketing before you start to see much bigger results.
I have found that there are three steps to this process, and will be sharing them with you over the next few weeks.
The first step is to examine your deep-seated beliefs about marketing, visibility and selling and what it is to market in the most genuine, heartfelt way, so you attract they kind of clients and customers you WANT to work with.
So, let’s examine your beliefs around sales, marketing and visibility.
Find a time and place where you can get quiet and be undisturbed, pull out some paper or a journal and answer the following questions without any second-guessing, just put down whatever comes up for you (no one but you will see these)
Dig deep on your real beliefs here, not what you think you should feel, because we’ll use these in the second part of this process of transforming the beliefs that are keeping you from sharing your gifts on a bigger scale.
And if you’d like some support as you discover what’s next on your business growth path, reach out for a free exploratory session with me. I’m here to help.