Building Your business on values that matter

Tina Jesson provides an exercise in how to build your business on values that matter so you can create experiences for clients, guests and customers

I never really thought of myself as an entrepreneur, probably because I had a heck of a time learning how to spell it.

When I started my first business as a side hassle back in 1997, the term “business owner” was the one I adopted. Funny how growing up with dyslexia forces you to find alternative words and phrases.

I realized, very quickly that I had to grow my businesses “beyond just me’. And I even found myself speaking on the topic at various paid gigs across the country.

If you are anything like me and have a business you’ll start to focus on the day to day, the tasks at hand and you start to learn as you go.

Things like…

  1. Defining your product or services
  2. Pricing models
  3. Competition
  4. Operational processes
  5. Technology
  6. Marketing
  7. Business Administration & Compliance
  8. Hiring

We get caught up in the day-to-day operation and try to do it all yourself, and then you become the bottleneck and can’t grow and then you become resentful of the business.  Oh yes I’ve been there too.

What I learnt, was there are much bigger, more important things to consider as the leader of your business if you want to succeed. No, I never thought of myself as the Leader either, but this IS a learning process! The vision you hold. The beliefs that drive you or hold you back. That you don’t burn out and start losing the relationships around you. Start looking at what really matters in your life and that you have more power in deciding what you want than what you realize.

Quote: Maryanne Williamson

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our Darkness, that most frightens us.

Tony Robins always says that better questions get better results and these questions can help you to stay on track as you develop and grow your business.

Excerise: Write down the answers to these questions...

  1. How do I want to show up every day?
  2. How do I create the Mindset of an entrepreneur?
  3. What do I stand for? What wont I compromise on?
  4. How do I want to treat my team and customers/guests/clients
  5. How do I stay sane AND married (in a relationship), while making my own money, in my own business?
  6. What does my dream business look like?
  7. What do I want to contribute to the world?
  8. How do I create connection with my kind of people?
  9. How do attract clients/customers/guests so they love to buy more of what I have to offer?
  10. How do I serve more, more often?
  11. How can I make this interaction more of an experience?
  12. How can I make this experience, ExtraOrindary?

If these more philosophical and even dare I say, spiritual, soul searching questions are left unanswered, you face burn out, business failure and loss or a trail of unhappiness, unfulfillment and failed relationships. I know, you didn’t know that’s what you signed up for when you started to follow your ‘passion project’. And neither did I.

These articles have been written from a new vantage point. Of been there, got the t-shirt, been through the pain and survived and come out of the other side. More than that, I now AM living the life of my dreams AND thriving and I did it with help, clarity and guidance from source. 

My aim is to help you address the balance between profit and purpose, combining your male and the female energies, the Yin & the Yang. To help you make a really good living doing what you love, creating more and being more.

I want to show you how to become your own Queen of ExtraOrdinary Experiences. 

This was how one journalist described me, in an interview. I thought, yes, I suppose I am. I like that. I’ll take it, own it and step into it with everything I do. And what’s more, I want to share this new approach to business, commerce and community with you, because every interaction we have within our business needs to be an extraordinary experience, be it for your guests, customer or clients AND team (notice they are never employees to me, they are my team and without them I am nothing), and YOU!

YOU deserve to build the business you find extraordinary too! And you have the choice to create it in that way! 

Hello! It’s your business. 

You shouldn’t be doing it if its not fun, meeting your needs AND helping you to grow in to your life’s purpose. 

On the flip side, it almost doesn’t matter what your business is or what you do, as long as it fulfills you, creating a place for you to play in lifes magic and grow into the best person you can be while you have fun and create joy along the way. And my dear, if you can do that for others though your creation, the money will come to support all you want in life.

Through this blog, I will help you to get excited about your business, how to grow sustainably and how to create the virtuous circle – more on that later.

I’ll challenge you to ask yourself these questions…

Who am I and what kind of life do I really want to live?

Tony Robbins (one of my many mentors) says, people talk about work life balance when it should be more about life work integration.

Its more achievable that way and you are a co-creator in what you build.

Your work becomes play, but watch that it can still look like work to your loved ones and communication, as ever, is always key.

Building a business takes courage, definitely, but compassion and kindness also win the day. Not from the fierce angst, that comes from driving too hard, working too long and loosing the joy of the journey.

If this speaks to you, read more my friend. Its going to be an amazing ride.