What people want...
T Jesson 
Before I studied journalism, I ran four tearooms in the United States.
They were British-themed, and what surprised me most wasn’t the demand for good tea, which was hard to come by.
It was the demand for experience.
People didn’t just want: Tea and cake
They wanted:
Atmosphere:
Story:
A sense of occasion.
They wanted something they could:
Talk about:
Share:
Come back for
That’s where I began to understand:
Hospitality isn’t just about what you serve.It’s about how it’s experienced.
Now, through my journalism and podcast work, I’m seeing the same experience principle everywhere, especially in rural hospitality.
The businesses that stand out aren’t always the ones doing more.They’re the ones designing the experience more intentionally.
I’m currently speaking with rural hospitality businesses for upcoming podcast features.
If you’d be open to a thoughtful conversation about your business and the experience you create, I’d be delighted to hear from you.
This photo was taken at Emma Bridgewater China Factory - a great example of how experience is created. Just one of the International Tour Groups I worked with, curating the best in British Experiences.